Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)
Issue link: https://sct.epubxp.com/i/62026
RAMOT MALL, JERUSALEM CITY OF MANY PIECES ONE JERUSALEM MALL CATERS TO THE CITY'S DIVERSE ARAB AND JEWISH POPULACE By David Brinn " U 186 SCT / MAY 2012 SUALLY, WHEN YOU OPEN A MALL, YOU THINK ABOUT tenant mix," said Ofer Schecter, CEO of Tel Aviv–based Promall Malls Management. "In Jerusalem you think about customer mix." Such is the demographic tightrope Schecter says the firm, which operates some 30 shopping centers throughout Israel, had to walk when it built the Ramot Mall, a two-floor shopping center that opened last year in the Ramot neighborhood of north Jerusalem, though construction continues. The neighborhood comprises some 50,000 residents across Israeli Jewish society: upper-middle and working class, secular and traditional,