n San FranciSco, a city well known For high-tech
innovation, two landlords have developed a multimillion-dollar facility
where tech entrepreneurs may gather and bring their new products and
services to market. Bespoke, as this project concept of westfield labs
is called, opened at westfield San Francisco centre in May. westfield
labs is the tech division of landlord westfield, which co-owns the down-
town San Francisco mall with Forest city enterprises.
"we wanted an environment that could showcase technology in a really ex-
citing way for brands, retailers and entrepreneurs, but we wanted it done in a
way that is unique," said kevin Mckenzie, westfield's global chief digital of-
ficer. "and if we could create an environment like that, we thought, what's to
stop us from not only giving them a good place to work, but also a place to
I
Mall laB
bespoke offers a high-tech space for testing retail concepts in the Mall
By Matt Hudgins
B a B r a i n c H i l d o f w e s t f i e l d l a B s , i s
l o c a t e d a t w e s t f i e l d s a n f r a n c i s c o c e n t r e .
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