Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)
Issue link: https://sct.epubxp.com/i/528948
"We're going to be doing about five locations in 2015, including this first one, and next year we want to double that number of locations or do even more," said Fishbein. "Right now we're looking in Manhattan, Brooklyn and the other New York boroughs. Then we'll start in New Jersey and beyond in 2016." The Tolle Pie ShoPS, a RuSSia- based café chain with a firm foothold across eastern europe and the u.K., is making a u.S. debut, in New York City. Stolle leased some 2,000 square feet of production and retail space in Jamestown Proper- ties' Falchi Building, in long island City, in the New York City bor- ough of Queens. With that production space set to open late this year, the chain is also scoping out some smaller, retail-only sites, with plans to open at least five more shops by the end of next year, ac- cording to broker aaron S. Fish- bein, of Winick Realty Group, who negotiated the Falchi Build- ing lease for the tenant. company is interested in expanding beyond the New York area later, Fish- bein says. like the roughly 50 Stolle shops operating overseas, these new ones will combine hardwood floors, wooden and brass fixtures, leather upholstery and other elements intended to con- jure the atmosphere of Russian build- ing interiors from the late 19th and early 20th centuries, according to irina Belska, a co-owner of the company formed to own and operate the u.S. Stolle shops. old-world charm is an essential element in the chain's shops, providing an inviting backdrop to the handcrafted, intricately decorated pies that fill the display cases, says Belska. "The emotion should be calm, warm — a gorgeous atmosphere," she said. Stolle was started in Russia in 2002, S Russian pie Stolle Pie ShoPS, PoPular in euroPe, iS oPening caféS in the u.S. By Matt Hudgins r e t a i l i n g t o d a y 30 S C t / J u l y 2 0 1 5