J u l y 2 0 1 5 / S C T 3
CONTENTS
S H O P P I N G C E N T E R S T O D A y
J u l y 2 0 1 5
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Features
34 Better research, better decisions
Big Data is enabling developers and retailers to make more-
informed decisions about their customers.
B Y r e B e c c a M e I s e r
38 Interest rates: What goes down must ...
While some express concern about a federal interest-rate hike,
others see it as a sign of a healthy economy.
B Y s t e v e B e r g s M a n
41 REITs go on an urban buying spree
a scramble among reIts to acquire urban real estate is
bidding up prices in major cities.
B Y s t e v e M c l I n D e n
44 New ways to attract tenants
landlords are employing innovative tactics — aerial drones,
flash mobs — to attract prospective tenants.
B Y j o e l g r o o v e r
49 New ways to test tenants
Westfield and Forest city are testing retail concepts at Bespoke,
a special zone at Westfield san Francisco centre.
BY Matt HuDgIns
Departments
5 Center Stage
The view from Tokyo's Skytree
6
The Common Area
Short takes on the global industry
14
Retailing Today
Dispatches from the tenant front
52
On the Ground
Groceries come to downtown Boston
54
News Makers
Kevin Keenan runs a mall he
originally was hired to clean.
56
Calendar
Coming up at ICSC ...
58
The Bottom line
Banks are eager to fund
the right projects.