Shopping Centers Today

APR 2015

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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revenue, it's key to have it represented at the world's largest show for the shop- ping center industry," said Norins. "This opens the door for all kinds of collaboration opportunities." SPREE (the Specialty Retail Entre- preneur Expo), a brand that ICSC ac- quired in December 2013, drew some 200 vendors and 2,000 attendees as a stand-alone event in Las Vegas last year. ICSC has already added specialty retail components to its trade shows across Canada, Europe, Latin America and the Middle East, according to Jesse Tron, an ICSC spokesman. "There is a lot of synergy between the two shows, and it makes sense to bring it all under one roof, because there's so much cross- over," said Tron. "A lot of the compa- nies that exhibited at SPREE also ex- hibit at RECon. For people who didn't go to both shows, this makes it more accessible, and it is certainly a value-add for our attendees." Admission is free to SPREE and the Marketplace Mall, both of which share the Convention Center's entire North Hall, where roughly 140 vendors and service providers will be showcasing their offerings. A conference badge is re- quired to access the exhibits in the Leas- ing Mall, the Central Hall and the upper level of the South Hall. Prepare to be inspired at the double- featured opening session, which begins at 1 p.m. on Sunday in the Westgate Ho- tel. The keynote address will be delivered by Denver Broncos quarterback Peyton Manning, who has thrown 530 touch- down passes — the most in NFL history — and who is the league's only five-time MVP and also a 14-time Pro Bowl selec- tion. After that, an MVP of a different sort takes the stage for the session im- mediately following: John C. Maxwell, founder of the John Maxwell Co., the John Maxwell Team, and Equip, a non- profit that has trained some 5 million leaders across 180 countries. Maxwell's books, translated into 50 languages, have sold about 24 million copies, and last year Inc. magazine called him the most popu- lar leadership expert in the world. On Monday, take a break from deal making to learn from industry lead- ers during a session titled "Executive Women in Retail Real Estate," begin- ning at 11:15 a.m. in the Westgate. Pan- elists include Kristin Mueller, executive vice president and chief operating officer of JLL; Collete English Dixon, a princi- pal of Prudential Real Estate Investors; and Jodie W. McLean, president and chief investment officer of Edens. Among the other headliners is Stefan Larsson, global president of Old Navy, who is delivering the keynote speech dur- ing the lunch session at 12:30 on Mon- day. Then at 2:30 Commander Rorke T. Denver, a former U.S. Navy SEAL and a best-selling author, will share his story and discuss how his specialized military training relates to leadership in business. At 11:15 a.m. on Tuesday, entrepre- neur Erik Qualman provides a crash course on protecting digital reputation in a session based on his 2014 book, What Happens in Vegas Stays on YouTube. Qualman, who also wrote Socialnomics: How Social Media Transforms the Way We Live and Do Business and Digital Leader: 5 Simple Keys to Success and Influence, is on the Fast Company list of top 100 "digital influencers" and the Forbes ranking of top 50 "power influencers." At Tuesday's lunch keynote, learn about marketing and branding strategy from Michael R. Francis, chief global brand officer of DreamWorks Anima- tion SKG. Francis' branding experience is rooted in retail and in his 26 years with Target Corp., where he was chief global marketing officer, among other positions. At DreamWorks he is respon- sible for branding the studio's intellec- tual property and for animation licens- ing, consumer-products programs and franchise development. RECon has for the first time ever scheduled a Professional Education Day this year. The program offers back-to- back and concurrent learning sessions at the Westgate Hotel on Sunday, when the Marketplace and Leasing malls are closed. "There's no leasing activity, there's no deal making whatsoever, so it gives people the opportunity to come in and partake of the education programs," said Tron. Professional Education Day builds on the RECon Academy classes offered in recent years, but with more sessions and a wider scope of subjects, according to Rhonda Payne, ICSC's vice president for education and certifi- cation. "We've blown the doors off this thing, with about three times as many sessions," she said. "That's going to reach audiences that weren't as richly served in the past." The topics reach beyond deal mak- ing to include specialty and permanent leasing, development and asset manage- ment. The classes are accessible with a full-conference badge; other RECon attendees may upgrade their badges for access to all Professional Education Day offerings for a $200 fee. "It's a really spe- cial opportunity to have face time with these instructors," Payne said. "The fac- ulty we're bringing to teach these classes is world-class, and many teach for ICSC throughout the U.S. and the world. Oth- ers are much sought-after, from some of A p r i l 2 0 1 5 / S C T 75 Denver Broncos quarterback Peyton Manning and John C. Maxwell headline the double-featured opening session, which begins at 1 p.m. on Sunday.

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