Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)
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American Tandoor (named for the clay oven) is a joint venture of Lite Bite and entrepreneur Karan Singh, a former commercial airline pilot who comes from a family of foodies. Lite Bite Foods had been scouting U.S. locations for more than a year, Singh says. "They were look- ing to expand, and I wanted to get into the ITe BITe FoodS, An Indian food-and-beverage company, is making its U.S. debut with American Tandoor, an upscale-casual restaurant that its owners say will become the P.F. Chang's of Indian cuisine. The 6,500-square-foot, 250-seat store will open its doors in July at Tysons Corner Center, one of the largest malls in the Washington, d.C., metro area. danielle Snyder, the shopping center's leas- ing manager, calls the restaurant, which will serve up north Indian cuisine, a great new option. "We didn't have an Indian restaurant, and we get tons of tourists and traffic with the metro," she said. "It's going to be beautiful, and we are really excited about it." food industry full time," he said. "They are a big operator, and it just worked out." To be sure, the concept joins a grow- ing list of Indian eateries in the U.S., but the majority of those are single-site, mom-and-pop operations, American Tandoor's owners say. They plan to expand this concept and some other brands through a combination of fran- chisee- and company-owned restaurants. "There's no mainstream Indian food brand like P.F. Chang's or Chipotle," Singh said. "I saw no reason why that gap exists and decided to fill the void and have a brand of Indian restaurants that cater to the mainstream audience." Indian cuisine is fast catching on in U.S. metro areas — off food trucks, in mall food courts and also in quick-serve and casual-dining venues. Such chains as Trader Joe's and Whole Foods carry L Taste of India Lite Bite foods aspires to Bring indian cuisine into the mainstream By Madhusmita Bora r e t a i L i n g t o d a y 32 S C t / a p r i L 2 0 1 5 P u n j a B G r i l l i s t o o P e n i n d o w n t o w n w a s h i n G t o n , d . C .