Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)
Issue link: https://sct.epubxp.com/i/390025
62 S C T / O c t O b e r 2 0 1 4 he bearded young man in a flowing, white dishdasha opens a door and steps from an ancient courtyard into a 21st-century development, complete with brand-spanking-new retail, commercial and residential space. "Can a place stay cool even when the sun outside says it can't?" a voice asks. "Can a place be modern in every sense of the word without losing its identity? we believe it can. and we're creating that place right now — here in Qatar." downtown doha, the project featured in this tV commercial, boasts open squares, awning-covered plazas, gleaming high-rises and inviting stores. it is a "revolu- tionary project that is setting in place a blueprint for sustainable urban regeneration," according to the website of msheireb Properties, its developer. the property will con- sume fewer resources, generate less waste and cost less to operate, the firm says. Such T green deSertS SuStainability iS a tOp priOrity fOr develOperS in the arid middle eaSt By Spencer Rumsey E n E R g y - S a v i n g m E a S u R E S i n S i d E a n d o u t h E l p E d q u a l i f y C i t y C E n t R E m i R d i f , d u B a i , f o R g o l d l E E d S t a t u S . P h o t o : R a m e s h V i s w a n a t h