42 S C T / J u l y 2 0 1 4
early three years ago Kimco realty marKeting
executives were sitting around their new hyde Park, n.y., office brain-
storming ways to better promote the Kimco brand online. Up to that
point, Kimco had little social-media presence — its media strategy con-
sisted primarily of investor-related press releases and some trade-maga-
zine advertising. in this, Kimco was not much different from other real
estate companies, generally sticking to the more traditional means of
marketing and communication, according to Jennifer lynch, Kimco's
marketing project manager.
Kimco wanted to differentiate itself and become more proac-
tive in media and online outreach, but how? the executives decided
N
mUch to talK aBoUt
kimco encourages all staff to contriBute to its prize-winning Blog
By Rebecca Meiser
42-44_SCT_JUL14_Kimco.indd 42 6/12/14 5:57 PM