Shopping Centers Today

JUL 2014

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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Page 52 of 59

o l l y T r o u g h T o n , l a n d Securities' head of retail parks and leisure, knows she has her hands full as landlords strive to lure customers away from their comput- ers by offering more of what Internet retail- ers cannot: food and entertainment. Eu- rope's leading landlords have been putting special emphasis on leisure of late. Between 15 and 20 percent of the space in unibail- rodamco's retail properties is given over to leisure, according to a report by J.P.Morgan Cazenove. leisure takes up 14 percent of the space at land Securities' shopping centers; at Klépierre's centers, 12 percent of the space is dedicated to food and entertainment, says the report, which was released in March. want to meet, to try and to taste, on a reg- ular basis. as land Securities' former ex- ecutive director of retail, richard akers, was quoted in the report: "you can't eat out on the internet." land Securities got Troughton last Sep- tember when it acquired X-leisure, where she had been property director for 10 years. She oversees a portfolio of 19 leisure assets, including The o2 Centre, in london; Xs- cape, in Milton Keynes and yorkshire; and Eureka Entertainment, ashford in Kent. land Securities says it is now the u.K.'s big- gest leisure landlord. "It's important that we positively engage with the communities we are working in," said Troughton, explaining that shopping P leisure time polly troughton IS KEEpIng lAnD SECurItIES' CEntErS EntErtAInIng By Nicky Godding n e w s m a k e r s a quarter of the space at Quintain's london de- signer outlet is set apart for food and leisure, and land Securities' Trinity leeds, in northern England, is close to that percentage. unibail-rodamco's aéroville, in Paris, allots a fifth of the space to food and leisure. People are buying more online, but they are still social creatures, Troughton points out — they J u l y 2 0 1 4 / s C T 53 53-54_SCT_JUL14_News Makers .indd 53 6/12/14 6:00 PM

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