Shopping Centers Today

JUL 2014

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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42 S C T / J u l y 2 0 1 4 early three years ago Kimco realty marKeting executives were sitting around their new hyde Park, n.y., office brain- storming ways to better promote the Kimco brand online. Up to that point, Kimco had little social-media presence — its media strategy con- sisted primarily of investor-related press releases and some trade-maga- zine advertising. in this, Kimco was not much different from other real estate companies, generally sticking to the more traditional means of marketing and communication, according to Jennifer lynch, Kimco's marketing project manager. Kimco wanted to differentiate itself and become more proac- tive in media and online outreach, but how? the executives decided N mUch to talK aBoUt kimco encourages all staff to contriBute to its prize-winning Blog By Rebecca Meiser 42-44_SCT_JUL14_Kimco.indd 42 6/12/14 5:57 PM

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