Shopping Centers Today

MAR 2013

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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Europe conference to discuss digital impact By Nicky Godding THE IMPACT OF THE INTERNET on the shopping center industry will be one of the topics of discussion at this year's ICSC European Conference, to be held in Stockholm, Sweden, April 17–18. "ICSC has had a long-standing interest in this area," said Jonathan Reynolds, director of the Oxford Institute of Retail Management. Reynolds points to a 2006 British Council of Shopping Centres report titled The Impact of Click on Brick, which studied the risks and opportunities of multichannel retailing. "Then, it was shopping center de- REPRINTS APR www Take advantage of your editorial exposure Customized reprint products of articles from SHOPPING CENTERS TODAY create powerful marketing tools that serve as instantly credible endorsements. HISTORY LESSONS IN MADRID A HISTORIC TRAIN STATION BECOMES AN ULTRAMO DERN HOW THIS AND OTHER RETAIL CENTE PROJECT S MELD PAST AND PRESENT TO MAKE RETAIL MAGIC PAG TOP MALLS BURSTING WITH TENANTS PAGE 64 • REITS FOR HIRE PAG Reprints create a strong message for: • Sales Aids • Web ePrints • Tradeshow Handouts • Media Kit Supplements • Educational Programs • Direct Mail Campaigns • Recognition/Investor Confidence EXPANDING WAISTLINES, PLUS-SIZE OPPORTUNITIES PAGE 15 CDOs GO WHERE CMBS FEAR TO TREAD PAGE 46 GRITTY GOLD MINE: INDIA'S KHAN MARKET PAGE 57 Call us today to learn more about how you can benefit from this cost-effective method of personalizing your marketing content. FosteReprints 866.879.9144 sales@fostereprints.com Ma Green RETAILERS AND DEVELOPERS PROVE THAT SUSTAINABLE DEVELOPMENT IS PROFITABLE PAGE 40 MARCH 2007 w w w. i c s c . o r g THE BROKEN HOME DECOR SECTOR PAGE 19 AMERICA'S UNWELCOME MAT HURTS RETAIL PAGE 54 DEVELOPERS EYE THE UKRAINE PAGE 69 More in Store NEARLY 2,000 STORES TO OPEN IN THE U.S. THIS YEAR PAGE 46 52 SC T / M A R C H 2 0 1 3 velopers and owners who were more pragmatic than many retailers who wondered whether they should embrace online retailing or ignore it." E-commerce is now integral to retailing, though it is progressing at different rates in the various European countries. Fewer German consumers have adopted e-commerce than Britons, says Reynolds, who will be addressing the conference. Consumers in the growing markets of Central and Eastern Europe have leapfrogged over the early stages of e-commerce and embraced newer mobile technologies. Across Spain young people are harnessing social networking to help them shop smarter with online discounts. Everyone is striving to make money through social networks, he observes. Shopping centers' key advantage is that they are community hubs, and they should build on this by providing digital services, Reynolds says. The meeting will look at developments in digital technology that will be available to shopping centers in the future. "A successful shopping center is about delivering the whole package to customers, both tenants and shoppers," said Yvonne Court, conference chairwoman and a partner at Cushman & Wakefield. "The industry has a unique advantage over the Internet: Buying online can never achieve the experience and social interaction that most shoppers seek." Traditional stores are still the engine that drives the industry, says Barbara Somogyiova, director of international expansion at List Fashion Group, another of the conference speakers. "However, there is a growing body of shoppers with different ideas as to what constitutes a store or indeed a shopping center," Somogyiova said. "The need to create a seamless shopping experience for today's omnichannel shopper is ongoing." SCT

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